While HTC phones have always looked “ok” in the past, the company’s new deal with San Francisco-based lifestyle design firm One & Co is set to change the image of future handsets.
An example of past HTC’s lack of aesthetics can be seen in the T-Mobile G1, which is very functional but just isn’t… pretty. Put it next to an iPhone in the TATE Art Gallery and I can tell you which handset the crowds would be gathered around.
One & Co has previous design experience ranging from footwear, snowboards, and furniture. Perhaps not very relevant credentials, but they did team up with HTC in the past to give birth to the HTC Touch Diamond which was arguably one of HTCs best looking handsets.
The Touch Diamond combined an innovative use of material and industrial design and looked superb.
After seeing what a beautiful marriage these companies have had in the past, it will be interesting to see their future offspring- top design and excellent functionality? I can’t wait.
Dec 10, 2008
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